Fashion runs on a calendar and the print has to arrive before the buyers do. Two pieces do most of the work: the lookbook that sells the story, and the line sheet that closes the order.
Lookbooks
Image-led, generously sized, printed on heavy coated stock so photography holds detail. Saddle stitch works up to around 64 pages and lets a spread lie almost flat, which matters when a full-bleed image crosses the gutter. Perfect binding takes over on bigger books and gives you a spine that reads on a shelf in a showroom.
Common upgrades: soft touch laminated cover, French folds on the cover, a belly band, or a die-cut window revealing the first image. Any one of those lifts the object. Three of them start to look like a printer's sample.
Line sheets
The opposite discipline. A line sheet is a working document: style numbers, colorways, sizing, wholesale and retail pricing, minimums, delivery windows. Buyers write on them.
- Print on uncoated or matte stock so pen does not bead.
- Keep the grid tight and readable rather than beautiful.
- Short digital runs, because pricing and availability change between appointments.
- Consider three-hole drilling so a buyer can file it.
Garment color is the hard part
This is where fashion print goes wrong. A garment photographed under studio lighting, adjusted on a calibrated monitor, then converted to CMYK will shift, and the shifts are worst exactly where fashion lives: deep blacks, saturated reds, and any subtle neutral like bone, oyster or greige.
If a color has to match the actual garment, send us the garment or a swatch. We proof on the production stock and match against the physical sample rather than the file. Nobody has ever been able to match a fabric to a screen.
The rest of the market week kit
Hang tags and swing tickets per style, woven and printed garment labels, care labels with fibre content, and printed order forms. On the retail side, shopping bags, tissue, shelf talkers and window graphics. All of it in fashion and retail printing.
Timing
Build backward from the first appointment, not from the end of market week. Lookbooks need the longest lead because binding takes time; line sheets can be reprinted overnight if pricing shifts. We deliver free anywhere in Manhattan, including same-day into Garment District showrooms.
Need this printed? We are at 40 Wall Street, and we deliver free anywhere in Manhattan.